Ever since Hardware War Lucas and 20th Century Fox has been sitting on a gold mine that is being mined by others.
Mr. Lucas you should make an arrangement where fan based film, literature, art, and music can register with Lucasfilm to make a profit.
A 55/45 Lucas/Fan split seems fair.
You'd make money by simply registering fan work under different classes - cannon, alt reality, other, etc...
Hey Corporate shareholders at 20th Century! You can make money with a simple wave of a graphite/ink wand.