The Olympics is a virtual 50 ring circus and usually one network is allowed to broadcast a few chosen programs. It doesn't cost too much to hire new young and cheap reporters. And the cost of camera technology and computer networking can turn anyone with a film degree into a private studio.
The 2012 Olympics will be all over the net with or without official network coverage so you gals and guys better get with the program. Free up the coverage and bid on each event like they would at Wall Street. I bet you'll make even more money doing it that way, and people who want to watch baseball, swimming, or soccer can do so with out being forced to watch events that don't have much interest in.
And banning cellphones and camera's from the audience is just impossible unless you want the games in North Korea.